Home/Podcast Platform Development

Course 7: Podcast Platform Development & Distribution

Build a custom HTML5 podcast player, produce and validate an RSS 2.0 feed, insert pre/mid/post-roll ads, and distribute a show to 15+ platforms. Capstone: publish a feed with dynamic ad insertion, validated live on 3 platforms.

2 WeeksAdvanced SpecializationCapstone Project
Advanced Specialization Course — standalone audio track, overlapping with Module 2 (Ad Technology) and Module 5 (Business Models). Sold standalone, not part of the Full Track bundle.

Prerequisites

  • Basic JavaScript/HTML comfort (for the player build)
  • No prior audio/podcast-specific knowledge assumed

Learning Outcomes

By the end, you can build a custom HTML5 podcast player, produce and validate an RSS 2.0 feed, insert pre/mid/post-roll ads (static and dynamic), and distribute a show to the major podcast platforms.

Weekly Curriculum

Week 1Player & Feed Engineering

An invalid RSS feed doesn't throw an error — it just quietly never shows up on Spotify.

Custom HTML5 podcast player: chapters, variable playback speed, download-for-offline. RSS 2.0 fundamentals: required tags, iTunes namespace, Podcasting 2.0 additions (transcripts, chapters, funding). Lab: build a podcast player and generate a valid RSS 2.0 feed, validated against platform feed-checker tools.

Week 2Monetization, Distribution & SEO, Capstone

Podcast ad attribution is genuinely harder than video — there's no persistent player session to track.

Static vs dynamic ad insertion (ties back to Module 2's DAI material). Distribution to 15+ platforms — Apple Podcasts, Spotify, Amazon Music, YouTube, iHeartRadio, JioSaavn and more. Podcast SEO: titles, show notes, transcripts. Capstone: publish a feed with dynamic ad insertion, validated live on at least 3 platforms.

Who It's For

Podcast & Audio Creators

Independent creators or small teams who want production-grade player, feed and distribution skills, not a no-code hosting platform.

Media & Broadcaster Teams

Newsrooms and broadcasters adding a podcast arm to an existing video-first operation.

Ad Tech / Monetization Engineers

Engineers from Module 2 who want the audio-specific half of dynamic ad insertion filled in.

Continue Your Track

Module 2 — Ad Technology
Module 5 — Business Models
All Courses

Pricing

Pricing depends on who's enrolling — pick the page that matches you:

Student / Individual Pricing Corporate / Employer-Sponsored Campus Partnership

Ready to Ship a Real Podcast Feed?

Get the full curriculum, next cohort dates and pricing.